Tying it all together

With the University of Staffordshire having gone through a major rebrand, LMC were tasked in taking it and applying it to new motion and film content. The project aimed to capture the vibrant atmosphere of the day while showcasing the university's state-of-the-art facilities.

It involved a full day of on-site filming at the Stoke-on-Trent campus, followed by complete post-production work, including logo animation and video editing.

"LMC Design are the kind of people you can trust implicitly with any job, large or small. I’ve worked with them for over 10 years across various roles and brands, from brand development and print materials to advertising and digital projects. They’ve never disappointed with any brief—always delivering creative solutions that are on-brand, on-budget, and meet even the tightest deadlines."

Richard Shephard
Marketing Manager, University of Staffordshire

Digital Institute London

In 2019, Staffordshire University launched a cutting-edge digital innovation centre in London offering specialised courses tailored to the computer game industry. 

LMC was responsible for crafting the entire brand, ranging from the logo and guidelines to the website, digital assets, brand videos, and printed materials. A significant departure from the primary Staffordshire University brand was the adoption of an electric blue colour scheme, strategically chosen to underscore the theme of technology.