Wild Days and Restful Stays
The Yorkshire Wildlife Park, situated in Doncaster, England, provides an incredible family adventure. With the recent addition of The Yorkshire Hive, located next to the park, offering shopping, dining, entertainment and short breaks, the business has evolved into a resort destination. LMC has revamped the branding to align with this transformation, modernising the previous look and launching the new Yorkshire Wildlife Park Resort.
Out in the wild
After completing the rebrand, LMC began rolling out the new design across multiple platforms, including the website and park signage. We also created an exciting trailer and a striking key image to highlight the Resort’s refreshed identity, inviting visitors to explore the wild like never before.
"At Yorkshire Wildlife Park, we’ve worked with LMC on a variety of design and branding projects since the Park opened in 2009. LMC bring a fresh perspective to every project and generally hit the nail on the head with the first round of concepts, never minding when they have to deal with a whimsical client along the way!
They’ve helped us build the profile of Yorkshire Wildlife Park through TV advertising and our breadth-of-offer illustrations, navigate the growth of the brand from Wildlife Park to resort, and bring life and differentiation to our Winter Illuminations campaign, including bringing the new Polar Bear Express theme to life.
The team are great fun to work with (which is important!), incredibly responsive, and have consistently turned projects around in really good time."