we CONNECT WITH EMPLOYEES
JTI Your Life, Your Rewards
JTI asked LMC for help to deliver a campaign of internal communications across a series of atrium banners, emails and business TV animations. The brief was to create a positive buzz about a collection of new employee benefits ranging from flexible working hours through to a relaxed dress code. The colourful and playful ‘your’ campaign creative was born. The success of this initial project led to another brief to create a longer animation on the topic of employee benefits for the JTI annual conference.
The challenge was to communicate the full set of benefits in a engaging and fun animation. This included script writing, story boarding, voice over, animation and music. The ‘your’ idea has since been extended across a multitude of HR projects... Under the concept of ‘Your Wellbeing’ LMC have helped JTI inform their employees about a wide range of topics from mental heath education to tips about getting a good nights sleep!