David Lloyd Clubs

Branding & Identity

Even the very fittest need some help to stay in tip-top shape! For David Lloyd Clubs, LMC has been serving up our best shots and delivering some awesome returns. Having started our service game with an extensive re-positioning and re-branding, LMC is now at the front of the court, producing acquisition campaigns and a full suite of internal comms. Together, they’ve raised quality perceptions and consumer behaviour towards the brand, coinciding with a volley of significant investments in the Clubs and their facilities.