Season of Scares Halloween Campaign

Digital Campaign

How brave are YoOoOoU? Whether you’re a Scaredy Cat, an Adventurer or a Braveheart, Merlin Entertainments has frights that are just right for you. (Boo!) Being scary is serious business for Merlin, so a frighteningly fun campaign and microsite that enabled visitors to choose their perfect Halloween experiences seemed a spooktacular way of increasing (eerie) footfall across the whole group.