Fantastical escapism
Located in Staffordshire, England, Alton Towers Resort is the UK's most popular theme park. With over three decades of collaboration, LMC has played a pivotal role in shaping the identity of Alton Towers Resort. Our contributions include creating the brand identity, multiple ride identities, key visuals and maps, all of which embody the brand essence of ‘fantastical escapism.’
A new dimension for theme park maps
We worked with the park to produce a brand new 3D rendered map. This stunning creative captures the enchantment, scale, and breadth of attractions offered within the park. The map offers complete flexibility, accommodating everything from diverse angles and close-ups suitable for on-site digital screens, to adjustments in lighting and weather to match the time of day or season.
Scarefest
Each year, Alton Towers Resort hosts its award-winning Scarefest event throughout October, featuring thrilling scare mazes and rides. LMC designed an updated 3D map for the Halloween season and also created immersive visuals for each of the park's scare mazes.
Iconic ride identities
Frequently beginning with just a blank canvas, LMC has meticulously crafted the brand narratives, identities, and key visuals for numerous beloved and iconic rides at Alton Towers Resort.
