A club, not a gym

Coinciding with a major investment across the entire estate of clubs to improve the customer experience, LMC was appointed to undertake an extensive re-positioning and re-branding of the David Lloyd Leisure brand with the ambition of becoming more premium and aspirational: a club rather than a gym.

The David Lloyd App

David Lloyd Clubs sought a comprehensive campaign spanning both print and digital platforms to promote their upgraded app. LMC orchestrated the entire campaign, encompassing copywriting and photography. The initiative proved highly successful, resulting in an impressive 85% of members now using the app.

LMC David Lloyd Comms

Blaze

Blaze is a dynamic fitness experience offered at David Lloyd Clubs, integrating three key workouts: cardio, strength, and combat. LMC spearheaded the development of its vibrant brand identity, as well as producing the promotional film and a collection of compelling photography.

Click here to view with audio