A dynamic video campaign for one of the premier gym chains in the UK

The Gym Group is a large chain of 24/7 no contract gyms in the United Kingdom. During January and February, The Gym Group experiences its peak trading period, marked by heightened demand as individuals transition from the festive season's indulgence to a renewed focus on fitness routines. LMC devised a video campaign to capitalise on this demand, introducing a dynamic concept characterised by animated messaging mirroring the movements of gym-goers.

A diverse suite of energetic images

In addition to video and animation, LMC was responsible for the campaign's photoshoot, capturing images to populate The Gym Group's website, social media platforms, and out-of-home advertising. The photography captured authentic individuals, highlighting the brand's commitment to being a gym for all.

“The LMC team are a pleasure to work with. They over-delivered on a mammoth project with tight deadlines & budgets. We were very pleased with the final creative output which was used across multiple touch points including social, OOH & digital”

Ollie Payne
Brand Manager, The Gym Group