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Paradise IPA

Packaging, Brand Identity, Motion

 
 

A vibrant, tropical pale ale to stand out from the crowd

Thwaites have launched a new keg pale ale to compete with Beavertown Neck Oil, amongst others. The product was developed with fresh citrus and mango notes, intended to appeal to younger drinkers aged between 18 and 35.

 
 
LMC Paradise IPA Packaging
 
 

A refreshing approach

We developed a visual identity for the beer that allows the keg font to stand out from the crowd on the bar - something that needed to be a vibrant and striking to differentiate it from the rest of the Thwaites range.

 
 
LMC Paradise IPA Packaging
LMC Paradise IPA Packaging