An energetic brand makeover

Ninja Warrior UK Adventure Park, the family-friendly obstacle course inspired by ITV’s hit TV show, was ready for a refresh — and LMC took on the challenge of rebranding. The transformation includes a simplified, modernised logo, new full-bleed photography, dynamic backgrounds, a bold typeface, and a striking neon yellow accent colour — all combining to inject fresh energy and impact into the brand.

High-octane photography

LMC captured a bold new image library for Ninja Warrior UK Adventure Park, designed to reflect the brand’s vibrant personality — loud, energetic, and fun. We infused the signature red and blue brand colours throughout the shots. Rather than relying on overly posed setups, we focused on authentic moments, capturing real expressions of shared joy, movement, and excitement.